The Qingdao International Beer Festival is in full swing, drawing crowds to the Golden Beach Beer City with a host of engaging attractions.
Adding to the festive ambiance, the venue is adorned with vibrant themed lights, striking lighthouses, and illuminated displays of the festival's zodiac mascots. These adorable figures have quickly become popular photo opportunities for visitors.
This year features a "Stamp Treasure Hunt" in which participants can earn prizes by collecting nine different zodiac mascot stamps from official merchandise stores and sharing a photo with the festival's Hajiu mascot on social media.

Visitors can redeem their prizes after completing the Stamp Treasure Hunt. [Photo/WeChat account: qdxihaianfabu]
In addition to the visual treats, a diverse culinary experience awaits at the leisure and food street, with over 30 beer huts offering everything from traditional Chinese cuisine to Western snacks, barbecues, and fresh seafood.
For a unique souvenir, visitors can have their photos printed on a mock newspaper front page at one of three special photo booths. Additionally, the interactive installation allows users to trigger a fountain display by tapping a blue ring with their phones, also offering festival-related rewards.

Three photo-printing stations let visitors see their picture on a newspaper front page. [Photo/WeChat account: qdxihaianfabu]
Emphasizing sustainability, the festival has introduced smart recycling machines throughout the venue. These machines reward individuals who deposit recyclable items with instant mobile payments.