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Qingdao tourism soars during Duanwu Festival holiday

(chinadaily.com.cn) | 2021-06-16

The eastern coastal city of Qingdao, Shandong province saw a tourism boom over the Dragon Boat Festival holiday from June 12 to 14, according to the local cultural and tourism bureau.

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Tourists crowd the Zhanqiao Pier in Qingdao, Shandong province during the Dragon Boat Festival holiday. [Photo/iqilu.com]

The Duanwu Festival, also known as the Dragon Boat Festival, falls on the fifth day of the fifth lunar month and originated in the Warring States period (475-221 BC), giving it a history of more than 2,000 years.

Traditional celebrations include eating zongzi, drinking realgar wine, and racing dragon boats.

The city's 67 A-level scenic spots received 741,800 tourists, up 140.44 percent year-on-year and generating 21.49 million yuan ($3.36 million) in operating revenue, up 203.69 percent.

According to official statistics, over the three-day holiday, Laoshan Mountain, a popular scenic area in the city, received 73,000 tourists, up 82.56 percent year-on-year, with its operating revenue hitting 4.11 million yuan. Qingdao Underwater World received 25,100 tourists, a year-on-year increase of 423.33 percent, with an operating income of 2.36 million yuan.

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A fair featuring intangible cultural heritage items is held in Qingdao, Shandong province during the Dragon Boat Festival holiday. [Photo/iqilu.com]

The Qingdao Fantawild Dreamland received 21,300 tourists, up 137.19 percent year-on-year, while its operating income reached 4.29 million yuan. The city's seaside scenic spot received 225,600 tourists, 189.57 percent more than in the same period last year, while its operating income was 62,200 yuan. The Tsingtao Beer Museum received 14,100 tourists, a year-on-year increase of 201.84 percent, with an operating income of 1.46 million yuan.

Activities highlighting traditional folk culture and celebrating the 100th anniversary of the founding of the Communist Party of China were held across the city during the holiday, attracting many tourists.

The city's public cultural museums hosted a series of reading activities focusing on the traditional customs of the Dragon Boat Festival and ancient poems to help local residents learn more about traditional Chinese culture and increase patriotism among children.

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People enjoy the Rye Music Festival in Qingdao during the Dragon Boat Festival holiday. [Photo/iqilu.com]

In addition, scenic spots in the city held folk activities ranging from hanfu shows to dragon boat contests to celebrate the Dragon Boat Festival.