Comedians perform on the bustling Shangjieli stage during a past Qingdao Liyuan Comedy Festival in Shinan district. [Photo/WeChat account: qdweishinan]

As Qingdao's vibrant core, Shinan district has announced a compelling 2025 lineup of cultural and tourism events. The acclaimed Qingdao Liyuan Comedy Festival returns with top-tier performances, reinforcing the "Shangjieli" brand and cementing Shinan's status as a top cultural destination.

The 35th Qingdao International Beer Festival will anchor its historic venue along Zhongshan Road, linking landmarks like Taiping Road and Haishi Shanmeng Square. It blends old-town charm, beer culture, and courtyard history under five century-old themes—celebrating beer, cinema, romance, history, and iconic brands.

Signature IPs gain momentum: the "World's Most Beautiful Bay" inspires Qingdao Marriage Culture Week, elevating the "Haishi Shanmeng" wedding brand, while the Seagull Festival combats winter lulls with immersive experiences.

Immersive arts flourish with over 20 premier concerts (including the Chinese Golden Bell Award for Music preliminaries), dedicated music spaces, 40 "Bay Music Corner" performances, and 60 open-air films. Innovative heritage efforts feature 30 events and digital promotion. Enhanced public services leverage district venues for art weeks and interactive library programs.

Tourism integrates learning via over 30 curated study activities connecting historic sites and museums. Maritime experiences expand with new "Sea Sightseeing Qingdao" routes showcasing the stunning mountain-sea-bay-city tapestry.

Bolstered by government-enterprise collaboration—offering more than 40 hotel promotions and holiday packages—Shinan district is poised to unlock its vast cultural tourism potential, intorduce new consumption opportunities, and become a modern international metropolis demonstration zone.