In Shinan district of Qingdao, the Spring Festival shopping economy allows people to savor tradition while also experiencing a unique festive atmosphere. 

In the markets of Shinan, Spring Festival decorations such as couplets can already be seen everywhere. Food is also crucial part of Spring Festival markets. From poultry, fish, and pastries to imported foods, there is a wide variety of delicacies available.

Markets brim with Spring Festival goods. [Photo/IC]

In recent years, many residents have also chosen to leave their homes during the Spring Festival season to experience the joy of family reunions while engaging in recreational activities.

One popular destination is Zhanqiao Pier, a great place to watch the seagulls. To promote Seagull Season activities, Shinan has collaborated with major scenic spots and hotels to offer a series of discounts on tickets, dining benefits, and other incentives, making it easier than ever for tourists to explore Shinan during the winter.

Aside from watching seagulls and chasing tides, as visitors pass through the underground passage at Zhanqiao Pier, they will come across a virtual universe gaming area. Through the comprehensive use of artificial intelligence, VR, AR, MR, and other technologies, visitors can experience flying, shooting battles, exploration, and numerous other surprises made possible by the combination of modern trends and technology.

Furthermore, various Spring Festival markets, supermarkets, and shops in Shinan have launched diverse special promotional activities, upping the excitement for the upcoming Year of the Snake. Consumer potential continues to be stimulated, and economic vitality is being unleashed.