Shinan's 2023 consumption season opened in Qingdao Mixc on Dec 31, 2022, and will last until Jan 13. During the 14 days, promotional activities are scheduled to be held in more than 60 restaurants, which will give out catering vouchers to customers.

Crowds of people partake in Shinan's 2023 consumption season. [Photo/Dazhong Daily]

As a commercial complex that gathers the largest number of restaurants in Shinan, and also a fashion landmark, Qingdao Mixc is an ideal place for holding the activity.

From Jan 7 to 8, time-honored brand exhibitions and sales will also take place at Qingdao Mixc, which aim to give the younger generations a chance to get more familiar with Shinan's rich traditional culture.

The opening of consumption season is geared towards accelerating the recovery of the private business sector, which was hit hard by the pandemic, and to provide quality services for residents as the Spring Festival approaches.

According to Sun Haiyan, the director of the Shinan municipal bureau of commerce, from the beginning of 2022, Shinan has issued a total of 6 million yuan ($870,600) in consumption vouchers, which has played a significant role in stimulating consumption, with the accumulated consumption amount exceeding 185 million yuan.

In 2023, more consumption seasons will be held in more ways, according to Sun. By integrating Shinan's special stores, products and activities, the upcoming consumption seasons are expected to inject more vitality into the consumer market, benefit more residents and spread Shinan's traditional culture to more age groups.