A group wedding ceremony is held during the 2021 Qingdao Love and Marriage Culture Week. [Photo/WeChat account: qdweishinan]

The 2021 Qingdao Love and Marriage Culture Week recently took place in the Shinan district of Qingdao city in East China's Shandong province – marking the fifth consecutive year the event was held there, according to local media reports.

This year's edition featured the theme "Fashionable Qingdao, Love by the Sea – I Wait for You at the Seaside". The aim was to create an irresistible brand to further stimulate the romance and marriage tourism market in Shinan.  

The event focused on building the brand of "A solemn pledge of love". Some 20 activities were staged – including the Marriage and Love Tourism Development Forum, a Chinese and Western wedding industry exhibition, a marriage and love bazar, as well as a love-themed play and a crosstalk performance.  

Shinan has committed itself to becoming the ideal destination as a domestic love and marriage tourism hot spot.

It wants to leverage the week to boost a new vitality in the overall tourism sector, while expanding the love and marriage tourism market in Qingdao.