The opening ceremony for the 2019 Qingdao Wedding Culture Week was held in Shinan district, Qingdao, Shandong province on Dec 16. It was hosted by the Qingdao municipal bureau of culture and tourism and the district government.

Over 200 government officials, enterprise representatives, experts, and journalists took part in the opening ceremony.

The opening ceremony for the 2019 Qingdao Wedding Culture Week is held in Shinan district on Dec 16. [Photo provided to chinadaily.com.cn]

This year's wedding culture week will last 5 days and consists of activities such as summit forums, a promotional fair, a photography exhibition, and more. It aims to turn the district into a popular destination for wedding photos and honeymoons.

In order to further develop the wedding tourism industry and drive off-season consumption, this wedding culture week is aimed at promoting tourist attractions to couples and enhancing the influence of the district's wedding industry.

Wedding dresses are showcased during the wedding culture week. [Photo provided to chinadaily.com.cn]

The event focuses on things such as wedding hotels, wedding planning, honeymoons, and wedding photos. Wedding-related tourist products are being promoted on online tourist and social platforms and in major cities across China and abroad.

Wedding trips have become a significant driver of tourism in the district, which has been bolstered through cooperation with various enterprises and numerous wedding-related events held over the past year.