The opening ceremony of the 2022 Qingdao Design Festival was held on Nov 29 in the coastal city of Qingdao in East China's Shandong province.
The festival will run through to the end of December and over 10 activities, including competitions and exhibitions, will be organized.
Qingdao already offers a lot in the competitive field and wants to do more. That's according to Hu Shugui, deputy director general of the Qingdao municipal bureau of industry and information technology, who delivers a speech at the opening ceremony. [Photo provided to qingdao.chinadaily.com.cn]
Hu Shugui, deputy director general of Qingdao municipal bureau of industry and information technology, said the city had a great part to play in modern industrial design.
"Qingdao attaches great importance to the development of industrial design and regards industrial design as a driving force to promote the high-quality development of the manufacturing industry," she said.
Hu added that a series of policies and measures have been introduced there to help enterprises to enhance their design innovation capabilities, which have achieved remarkable results and highlighted industrial design in Qingdao.
What's more, winners of the Qingdao Design Competition were announced. Five pieces of work were awarded gold medals, including explosion-proof green EV safety tires produced by Newbustar, a subsidiary of top manufacturer Doublestar, in recognition of their creativity and practical functions.
Wang Jun, a representative of Doublestar, introduces an award-winning product at the 2022 Qingdao Design Festival. [Photo provided to qingdao.chinadaily.com.cn]
Various exhibitions showcasing excellent design work were held online on the day. Themed exhibitions featuring health and sports equipment will be displayed in early December.
A wide variety of top designs go on display in Qingdao. [Photo provided to qingdao.chinadaily.com.cn]
