Huang Kexing, CEO of Tsingtao Brewery. [Photo/lanjingapp.qtvnews.com]
Huang Kexing's three years at the helm of Tsingtao Brewery have also been three years of record-breaking results. This "climber" who is never satisfied has not only forged a more powerful growth engine for Tsingtao Brewery, but also pushed forward some challenging changes to reshape a more aggressive corporate culture.
"We have to be climbers, climbing to one peak and then advancing to another," said Huang. He has been worked for Tsingtao Brewery for 36 years and is leading the enterprise into a more youthful and fashionable future.
Under his leadership, Tsingtao Brewery has focused on consumer upgrading and diversification of consumer demands, which has stimulated strong growth momentum – net profit jumped 30 percent in 2019, and in 2020 even set a new historical record; in addition, share prices repeatedly reached new high points since the company was listed in 1993.
In the list of China's 500 Most Valuable Brands released by the World Brand Lab in 2021, Tsingtao Brewery ranked first in China's beer industry, as it has been for 18 consecutive years; its brand value in 2021 was 198.57 billion yuan ($27.92 billion).
Under Huang's leadership, the centennial Tsingtao Brewery is carrying out a full range of systematic innovative practices in R&D, production, logistics, experience, management models and development strategies.
