South Korea's Ministry of Culture, Sports and Tourism and the Korea Tourism Organization hosted a MICE tourism promotional event in Qingdao, Shandong province on Sept 5.

South Korea hosts a MICE tourism promotional event in Qingdao, Shandong province on Sept 5. [Photo/Qingdao News]

MICE tourism is defined as tourism that is based on meetings, incentives, conventions (or conferences) and exhibitions. MICE travelers are people who undertake personal or employer-funded trips to attend meetings, incentives, conventions and exhibitions in their home countries or overseas.

Over 200 participants from the tourism industry and businesses of both China and South Korea attended the MICE tourism promotional event.

The event was aimed at facilitating communication between tourism-related organizations from China and South Korea and promoting win-win cooperation between the two sides.

Government agencies and tourism companies from China and South Korea negotiate tie-ups. [Photo/Qingdao News]

During a matchmaking section, 20 government agencies and companies from South Korea showcased their latest MICE tourism resources to Chinese travel agencies and businesses.

As a premier MICE destination, South Korea boasts world-class infrastructure and services for MICE tourism, and is capable of accommodating corporate incentive travel groups of various types and sizes, said a senior official from the Korea Tourism Organization. The official added that South Korea will implement a special support policy for tour groups of Chinese companies from September to December.