West Coast New Area

'Dynamic Laoshan' Beer Carnival ends in good spirits

( | 2022-08-09

The "Dynamic Laoshan" Beer Carnival, part of the 32nd Qingdao International Beer Festival, came to an end on Aug 7 in Century Square Beer City in Laoshan district, Qingdao.


The Laoshan session of the 32nd Qingdao International Beer Festival celebrates a final performance on Aug 7. [Photo/Qingdao News]

With the slogan "Qingdao ganbei (drinks) with the world", the Laoshan beer carnival was held both online and offline to offer an immersive experience for visitors.

An online activity entitled "Qingdao International Beer Festival in the Metaverse" was held from July 22 to Aug 7 to attract more participants and promote beer culture and the festival's spirit throughout the whole country.

More than 400 dazzling activities, such as drone shows, parades, band performances, hip-hop competitions, and e-sports competitions were held at Century Square Beer City, which received more than 300,000 visitors during the event.


The guochao market in Laoshan district attracts many visitors during the beer festival. [Photo/Dazhong News]

A guochao market, which highlighted local cultural and creative products as well as traditional handicrafts, was also a highlight during the beer festival and helped promote Laoshan handicrafts.

This year's Laoshan beer carnival was rent free for vendors. In addition, cultural and travel consumption vouchers worth 300,000 yuan ($44,400) were distributed to visitors to stimulate consumption.

Major cultural and tourism enterprises in Laoshan district saw an increase in tourism revenue of 48.5 percent during the beer festival, bringing in 67.43 million yuan.

The beer festival greatly boosted the recovery of local tourism industry, which was hit hard by the COVID-19 pandemic, local officials said.


People buy snacks during the "Dynamic Laoshan" Beer Carnival. [Photo/Bandao News]


Children pose for photos with performers during the "Dynamic Laoshan" Beer Carnival. [Photo/Bandao News]


Visitors pose for photos with a giant beer bottle in Century Square Beer City in Laoshan district. [Photo/Bandao News]