Jimo district, Qingdao has been using livestreaming e-commerce to inject new vitality into its traditional wholesale market hub. 

From January to September of this year, online retail sales in Jimo district were valued at about 5.3 billion yuan ($801.89 million), while 260 million items were delivered via express delivery.

A clothing store owner sells clothes during a livestream in Jimo district, Qingdao. [Photo/qingdaonews.com]

Jimo has been promoting the combination of live broadcasting and traditional e-commerce in an effort to boost the retail sector.

It has taken many measures to facilitate new shopping and consumption patterns, such as introducing multi-channel network (MCN) institutions, opening online sales channels for offline businesses, and providing livestreaming e-commerce training courses in order to offer "digital transformation" solutions for more enterprises.

Over 100 local enterprises took part in a Jimo special online sale event hosted by Alibaba on May 7. The event attracted more than 2,000 buyers and generated more than 7 million yuan in online transactions and 15 million yuan in offline sales.

In addition, the Jimo International Trade City Area, a trade and logistics hub with an area of more than 2 million square meters, is currently promoting the integrated development of exhibitions, trade, warehousing, and logistics.