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Sentury Tire in Thailand: establishing a world class tire brand

( chinadaily.com.cn )

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Qingdao-based producer of high-performance road and aircraft tires, Sentury Tire, finished construction of its second production plant in Rayong, Thailand in August, 2015.

The new production base will take advantage of Thailand's rubber resources in order to help the company establish itself as a world class tire brand.

Sentury Tire in Thailand: establishing a world class tire brand

Sentury Tire invests 1.2 billion yuan ($182 million) in the project, including the purchase of the world's most advanced automatic tire production equipment. [Photo/provided to chinadaily.com.cn]

Sentury Tire invested 1.2 billion yuan ($182 million) in the project, including the purchase of the world's most advanced automatic tire production equipment.

The assembly line, using the most advanced technologies, can automate every phase of production and is expected to produce 12 million tires every year.

Sentury Tire in Thailand: establishing a world class tire brand

Sentury Tire's assembly line, using the most advanced technologies, can automate every phase of production and is expected to produce 12 million tires every year. [Photo/provided to chinadaily.com.cn]

Sentury's main brands are Landsail and Delinte, consisting of 13 series and more than 700 sizes in total, which sell in 150 countries around the world, from Europe and North America to the Middle East.

After several years of R&D, Sentury became the first Chinese company awarded certification from the Civil Aviation Administration of China (CAAC) to produce aircraft tires.

Sentury Tire in Thailand: establishing a world class tire brand

The new production base takes advantage of Thailand's rubber resources to help the company establish itself as a world class tire brand. [Photo/provided to chinadaily.com.cn]

With our multi-brands strategy, we keep developing the company's domestic and overseas market, said a company representative. "To establish the world class tire brand, Sentury will continuously develop its technology, quality, brands and service," the representative said.