Advertorial
Home> TravelCulture>Attractions
Events
Attractions
Culture

Rushi Wine Culture Museum trumpets China's rich viticultural heritage

chinadaily.com.cn| Updated: January 26, 2026

The Rushi Wine Culture Museum has officially opened as the first comprehensive institution dedicated to vintage spirits in the Qingdao West Coast New Area (Qingdao WCNA).

Spanning over 740 square meters, the museum serves as a cultural sanctuary where the thousand-year wisdom of fermenting and brewing meets modern artistic expression. It offers a unique space that systematically explores China's wine culture through various artifacts, traditional techniques, and historical narratives.

Integrating rich collections with multimedia technology, the museum traces the origins of Chinese liquor, the evolution of drinking vessels, and the intricacies of brewing craftsmanship.

By showcasing classic vintages, packaging transformations, and rare documents, the exhibits provide a vivid timeline of the industry — from ancient methods to modern industrial developments. This narrative highlights the enduring vitality of Chinese spirits and their role in social etiquette and people's spiritual lives.

One standout feature is the gallery dedicated to the evolution of drinking vessels. This section displays a diverse array of authentic artifacts and replicas, reflecting regional, ethnic, and kilning differences across various eras.

These artifacts do more than just hold wine or other liquids; they encapsulate the profound depth of the history of Chinese aesthetics. By preserving these cultural treasures, the Rushi Wine Culture Museum fosters a deeper appreciation for the innovation and legacy of China's excellent traditional culture.

The elegant reddish-brown exterior of the Rushi Wine Culture Museum. [Photo/WeChat account: xihaianwenlv]

From simple, rustic clay pots to intricate, exquisite porcelain cups, the collection of drinking vessels includes specialized tools for warming, cooling, and pouring wine. [Photo/WeChat account: xihaianwenlv]

Kweichow Moutai is on display in the museum. [Photo/WeChat account: xihaianwenlv]