Qingdao Intl Beer Festival to commence in July

The Qingdao International Beer Festival in Qingdao West Coast New Area. [Photo/WeChat account: qdxihaianfabu]

The 35th Qingdao International Beer Festival is set to kick off on July 18 in Qingdao West Coast New Area in East China's Shandong province and run for 30 days. 

This year's festival aims to be a top-tier global beer extravaganza and is expected to continue to enhance the international brand of the Qingdao West Coast New Area as the "Town of Beer".

The opening ceremony will feature state-of-the-art sound and light equipment, combining multidimensional visual effects with spatial narratives to create an immersive artistic scene. The classic ritual of "cracking open the first barrel of beer" will be presented through the combination of firework effects and virtual reality, promising an unforgettable celebration. 

Renowned domestic singers and performers from China and Russia will deliver captivating performances, using the language of music to showcase cultural integration and create a technologically and artistically immersive audiovisual feast.

The festival will gather 2,300 beer brands from around the world, introduce unique restaurant brands and chains, unveil "city-exclusive" specialty dishes, and offer a culinary experience that blends local flavor with international flair. 

During the festival, international exchange activities such as the International Beer Festival Alliance cooperation mechanism will be held.