Decode Qingdao iconic pedestrian street

The Haowa Pedestrian Street in Qingdao West Coast New Area teems with a flood of nighttime foot traffic. [Photo/WeChat account: Xihaiannews]

The Haowa Pedestrian Street is distinguished as a top commercial spot in Shandong province. It now stands as one of the three esteemed shopping streets in Qingdao and the sole featured commercial street selected within Qingdao West Coast New Area.

With a daily influx averaging 16,800 visitors and a daily revenue turnover of 527,800 yuan ($71,986), this street has sparked over 200 million positive conversations across popular social media platforms like Douyin and Xiaohongshu.

Beneath these impressive statistics lies a synergy of factors including diverse business formats, elevated ambiances, cultural enrichment, and innovative management strategies.

Stretching a span of 800 meters, the street follows its roots back to the organic emergence of the Haowa Night Market in the 1990s. In July 2023, the night market underwent a comprehensive overhaul to become the vibrant Haowa Pedestrian Street we see today.

A standout feature is the debut of an electric music bus in 2024. This unique bus, offering both mellow rhythms and lively tunes, took the internet by storm upon its launch.

The Haowa Pedestrian Street not only prioritizes its physical aspects but also curates its business landscape. Boasting a diverse array of over 80 prominent brand stores, the street has become a hub of commercial vibrancy.

Moreover, the street has implemented a centralized and unified cash management system, ensuring seamless operations. With comprehensive coverage of network connectivity, integrated broadcasting, smart lighting systems, and a robust security setup, the street guarantees a safe and stable environment for all patrons.