Since their 2019 debut, the "Ha Jiu" family, the enduring IP image of Golden Beach Beer City in Qingdao West Coast New Area, continues to charm visitors with their welcoming presence. The Ha Jiu headquarters, a central hub for the "Ha Jiu" IP, has become a popular place to take photos and explore.
An image from the "Ha Jiu" family comic. [Photo/WeChat account: xihaianwenlv]
At the Ha Jiu headquarters, visitors can discover an array of charming plush toys and the trending mystery box series, particularly appealing to younger attendees. The series, showcasing the Ha Jiu family, has quickly become a top-seller.
A tourist browses Ha Jiu plush toys. [Photo/Xihaian News]
Cultural and creative products, including Ha Jiu-themed ice cream, ornaments, and canvas bags, enhance the festival experience with a touch of culture. The Golden Beach Beer City now features six official stores, introducing new global cultural creations as souvenirs.
A highlight is the Qingdao treasure map fridge magnet, combining a nautical and Qingdao map with iconic local elements like the Golden Beach Beer City and Zhanqiao Pier. [Photo/WeChat account: xihaianwenlv]
Email: xhatg@qd.shandong.cn 
Tel: 0532-86812345 
Address: No 181 Xihai'an Road, Huangdao district 
