Advertorial
Home> Media Center>Latest
Latest
Multimedia

Tech-glow: Qingdao's beer fest shines bright

chinadaily.com.cn| Updated: July 18, 2024

The 34th Qingdao International Beer Festival is set to dazzle visitors with a spectacular display of lights and technology at the Golden Beach Beer City in Qingdao West Coast New Area.

The festival grounds are adorned with large-scale lanterns, creating a mesmerizing atmosphere with naked-eye 3D installations and drone light shows, blending cutting-edge tech with romantic flair.

微信图片_20240718171109_副本.jpg

The "Qingdao Ganbei with the World" sculpture at the entrance of Golden Beach Beer City. [Photo/WeChat account: QD-JSTPJC]

This year, the iconic "Qingdao Ganbei with the World" sculpture at the main entrance has been enhanced with new lighting, flanked by 18 groups of illuminated light tower matrices, 168 ultra-high power beam lights, and an array of high-power laser devices.

微信图片_20240718171124_副本.jpg

The "Blooming Flowers" lantern group takes center stage with its cascading variable light fiber optics. [Photo/WeChat account: QD-JSTPJC]

Adding to the visual feast, there is a new naked-eye 3D installation themed around artificial intelligence, a beer carnival, and a 120-second "Dreamland Adventure" film, enveloping viewers in an immersive visual experience. Complementing the 3D spectacle, a flower bed beneath the installation displays a variety of high-quality seasonal flowers, will ensure visitors remain entranced.

微信图片_20240718171138_副本.jpg

A drone light performance illuminates the night sky. [Photo/WeChat account: QD-JSTPJC]

The festival's technological showcase is rounded out by a drone performance, where a fleet of 1,000 drones illuminates the night sky in a 15-minute display, weaving together dragon dances and festival slogans.