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34th Qingdao Intl Beer Festival to kick off with global toast

chinadaily.com.cn| Updated: July 3, 2024

The 34th Qingdao International Beer Festival is set to open on July 19 at the Golden Beach Beer City in Qingdao West Coast New Area (Qingdao WCNA), where it will run for a festive 24 days.

Organized by the People's Government of Qingdao, this year's theme, "Qingdao ganbei (toasts) with the world," underscores the event's significance as one of China's largest, integrating tourism, culture, sports, and trade.

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The 34th Qingdao International Beer Festival is scheduled to take place in Qingdao WCNA from July 19 to August 11. [Photo/IC]

Spanning two main venues, one in Qingdao WCNA and another in Laoshan district, the festival promises a variety of distinctive activities designed to amplify Qingdao's status as the heart of Chinese beer culture.

The Golden Beach Beer City in Qingdao WCNA will boast seven thematic zones, ranging from a beer pavilion to leisure food and fashion trend areas to a beer culture exhibition.

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The 34th Qingdao International Beer Festival is set to kick off with a grand concert, promising an unforgettable celebration of music and merriment. [Photo/WeChat account: qdxihaianfabu]

In addition to the main venues, districts across Qingdao will join in the revelry with their own beer carnival activities, further elevating the excitement.

The Qingdao International Beer Festival has evolved into China's premier beer event and a globally recognized celebration, earning its reputation as a grand oriental beer festival with significant international influence.