33rd Qingdao Intl Beer Festival concludes in WCNA

The 33rd Qingdao International Beer Festival concluded at the Golden Beach Beer City in Qingdao West Coast New Area (Qingdao WCNA) on Aug 6.

The 24-day beer festival attracted 379 vendors, which gathered more than 2,000 beer brands from over 40 countries and regions. It received 6.17 million visitors and saw the consumption of 2,700 metric tons of beer.

Musicians perform with horsehead fiddles, a traditional stringed instrument, at the closing ceremony of the 33rd Qingdao International Beer Festival. [Photo/WeChat account: qdxihaianfabu]

The cultural activities at the festival were diverse, with over 630 performers presenting more than 1,110 shows. These included fashion shows, art exhibitions, concerts and dramas. Advanced light and shadow art, illuminated landscapes, naked-eye 3D videos and fireworks shows were also showcased.

Of note, the festival organized 10 sports competitions throughout its duration, attracting over 6,000 athletes to participate in arm wrestling, boxing, table tennis and street basketball matches.

Taking advantage of the large number of visitors at the beer festival, Qingdao WCNA also organized conferences related to industry, talent, business environment and rural vitalization. This not only helped talents find jobs in Qingdao WCNA, but also promoted the sales of local specialty agricultural products.

Moreover, the beer festival stimulated consumption in supermarkets, tourist spots, accommodations, and dining establishments throughout the city. For example, activities like the Shopping Beer Festival and the Ten Thousand Markets Shopping Festival were held, with major supermarkets collaborating on promotions and the entire city working together to boost consumption.

Beer-themed tourism routes were also launched during the festival. These routes encouraged visitors to other local attractions such as Qingdao Oriental Movie Metropolis, various coastal beaches, and art galleries.