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Intl beer festival presents beer, fashion feast in Qingdao WCNA| Updated: July 12, 2023

On July 14, the 33rd Qingdao International Beer Festival will transform Golden Beach Beer City in Qingdao West Coast New Area (Qingdao WCNA) into a hive of fashion and revelry. The annual summer bacchanal promises stylish spectacles and effervescent amusement for beer lovers.

This year's headliner is the original stage production, "The Beer Show", billed as the first nationwide, large-scale theatrical centered on brew culture. The audiovisual display on the main stage is set to be a truly mesmerizing experience, with more than 100 performers from all corners of the globe showcasing their talents. The avant-garde effects, music, dance, acrobatics, and other elements promise to create a truly unforgettable spectacle that is sure to leave audiences in awe.

Furthermore, the highly anticipated Starry Boulevard is truly a sight to behold, especially at night. The illumination is absolutely stunning, with 168 high-beam spotlights and 18 lighthouse lasers that create a mesmerizing seascape effect. As you stroll along the boulevard, you'll be treated to the beautiful sight of restored lighthouse displays that line the way, providing picturesque entertainment for visitors. It's no wonder that this boulevard is such a popular destination for tourists and locals alike.

The pyrotechnics capping each evening further amplifies the festive atmosphere. New this year, mid- and high-altitude fireworks over Lovers' Bay allow beachgoers an amorous vantage point.

The Qingdao WCNA beer festival is a must-attend event for any beer lover. There are a variety of exciting activities to choose from, including opening and closing ceremonies, fashion shows, musical performances, and a Beer Goddess pageant. With so many different experiences to enjoy, you're sure to find something that tantalizes your senses. Whether you're there for the visual spectacle, the sonic pleasures, or the delicious tastes, the beer festival is sure to satisfy even the most enthusiastic revelers.


Performers rehearse for "The Beer Show". [Photo/WeChat account: qdxihaianfabu]