The launch ceremony of Qingdao West Coast New Year shopping season was held at Golden Beach Beer City in Qingdao West Coast New Area (Qingdao WCNA), on January 17. The six sections of the season's activities, including food, accommodation, shopping, entertainment and exhibitions, were released and 100 events will take place.
This shopping season campaign is expected to effectively stimulate the consumption potential and promote the industry's recovery, laying a solid foundation for first quarter revenue. The consumption season activities announced at the launch ceremony cover a wide range of areas such as commerce, cultural tourism, sports, rural areas and exhibitions.
The shopping season campaign is scheduled to last until March 31, during which 13 million yuan ($1.92 million) of consumption vouchers will be issued. Among them, retail, food and beverage, home appliances as well as agricultural and rural consumption vouchers will be distributed in installments through the Alipay platform, while cultural tourism consumption vouchers will be distributed through Ctrip, Maoyan and the West Coast New Area Cultural Tourism Consumption Cloud platform.
Qingdao WCNA has already carried out a series of activities such as the promotion of New Year's merchandise, trade transactions at rural fairs, exhibitions, sales of special agricultural and sideline products, and cultural and artistic performances.
At the traditional bazaars in Qingdao WCNA, such as Poli Market, Hongshiya Bazaar and Wangtai Bazaar, traditional goods and special agricultural products will be on display as well as new products and agricultural specialties for rural revitalization.
The launch ceremony of Qingdao West Coast New Year shopping season opens at Golden Beach Beer City in Qingdao West Coast New Area. [Bandao News]
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