Home> Media Center>Latest

​Yellow River Basin Cross-border E-commerce Expo kicks off in Qingdao| Updated: August 26, 2022


The opening ceremony of the Yellow River Basin Cross-border E-commerce Expo 2022 gets underway in Qingdao, Shandong province on Aug 26. [Photo provided to]

The Yellow River Basin Cross-border E-commerce Expo 2022 kicked off on Aug 26 in Qingdao West Coast New Area in the coastal city of Qingdao in East China's Shandong province and will run until Aug 28.

More than 300 guests from around the world, including well-known experts and scholars, representatives of international business associations, and representatives of world-renowned enterprises, participated in the exchange event to explore the development of the cross-border e-commerce industry.

At the opening ceremony, the blue book on the development of cross-border e-commerce in the nine provinces and autonomous regions that the Yellow River runs through was released.

The Yellow River Basin Cross-Border E-Commerce Alliance and the Yellow River Basin Supply Chain Alliance were also established during the opening ceremony.

The event is jointly held by the commerce departments of the nine provinces and autonomous regions, which include Qinghai, Sichuan, Gansu, Shanxi, Shaanxi, Henan and Shandong provinces, and the Ningxia Hui and Inner Mongolia autonomous regions.

The expo is expected to provide a product display and exchange platform, and promote resource sharing and integration as well as win-win cooperation for the cross-border e-commerce industry in the Yellow River Basin.

According to the organizers, the event includes offline and online exhibitions, the Yellow River Basin Trade Innovation Summit Forum and parallel forums, as well as a variety of business matchmakings and industry interaction activities.

The exhibition area of the expo spans over 20,000 square meters, with more than 400 exhibitors displaying over 10,000 types of goods from 38 countries and regions. Well-known brands account for 70 percent of the total brands displaying their products at the expo.

The exhibition is being held in nine halls, including one for cross-border e-commerce platforms and service providers, one for Shandong province's cross-border selected products, one for the Yellow River Basin's characteristic industries, four for cross-border e-commerce imports, and two for cross-border e-commerce exports.

Activities including the 2022 Qingdao Cross-border E-commerce Import Livestream Contest, well-known e-commerce platforms' policy release and operation sharing sessions, and the Cross-border Premium Products Cloud Shopping Festival are scheduled during this year's expo.


The exhibition halls of the Yellow River Basin Cross-border E-commerce Expo 2022 are located in Qingdao Golden Beach Beer City in Qingdao West Coast New Area. [Photo/WeChat ID: qdxihaianfabu]