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Qingdao WCNA wraps up 10-day online beer festival

chinadaily.com.cn| Updated: August 2, 2022


A night view of the giant "Qingdao toasts to the world" sculpture at Golden Beach Beer City in Qingdao West Coast New Area. [Photo/WeChat ID: qdxihaianfabu]

Qingdao West Coast New Area (Qingdao WCNA)'s 10-day online beer festival, an important part of the 32nd Qingdao International Beer Festival, wrapped up on July 31.

During the festival, a number of livestreaming events and interactive activities were held, making it an innovative and vibrant event for all participants.

The online beer festival's studio broadcasted a two-hour livestream from 8 pm to 10 pm daily from July 22 to July 31 with various programs on the Chinese video platform Youku, receiving a large amount of views.

The live streamers not only introduced Qingdao's beer culture to the world, but also welcomed overseas bars to join the festival via a live video link to showcase diverse beer cultures and boost international exchanges.

The festival presented more than 1,700 different beers, musical performances at home and abroad, and beer-themed activities such as the Beer King Competition and the Beer Culture Fashion Show.

Beer-themed landmarks, famous attractions and local delicacies in Qingdao West Coast New Area were also promoted through videos during the online festival.

The annual Qingdao International Beer Festival is one of the largest beer festivals in China. The 33rd Qingdao International Beer Festival is planned to be held from July 14 to Aug 6, 2023.