The 38th Dazeshan Grape Festival began on Sept 7 in Pingdu, a county-level city in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]

With creative elements such as micro-dramas, live interviews and heritage displays, the festival aims at a broad audience. Many of the micro-dramas — set against the backdrop of Dazeshan's vineyards — highlight the region's signature grape industry and picturesque rural scenery.

Dazeshan boasts a grape cultivation area of around 2,333 hectares and features some 300 grape varieties. Annual production exceeds 50,000 metric tons, valued at 800 million yuan ($113 million).