The 8th Qingdao Oceanic Hot Spring Festival is launched on Dec 5. [Photo/WeChat account: qd12301]

The 8th Qingdao Oceanic Hot Spring Festival was launched on Dec 5 at the CTS HK (Qingdao) Ocean Spring Resort with the tagline "From Hot Spring to Ocean, Tour to Jimo in Winter".

The launch ceremony began with a promotional film showcasing Jimo city's culture and tourism. This was followed by magnificent performances of Fisherman's Songs and classic Jimo Liuqiang Opera programs, which are national-level intangible cultural heritage items. High-ranking officials and industrial representatives of Qingdao also delivered speeches. During the ceremony, four main thematic tourism routes were unveiled, encompassing a wide range of winter tourism highlights in Qingdao, such as cultural experiences, wellness activities, hot springs, skiing, and educational study tours.

A special Winter Tourism Market is set up at the event venue to link Jimo's distinct local cultural and tourism attractions. [Photo/WeChat account: qd12301]

A special Winter Tourism Market was set up at the event venue to link Jimo's distinct local cultural and tourism attractions in a creative manner. The marketplace presented four main exhibition areas titled Oceanic Hot Springs, Heath & Wellness, Jimo's Intangible Cultural Heritage Crafts, and Snacks for Winter Travel, highlighting the ancient city's diverse cultural and tourist attractions.

This year's festival highlights two major IPs: oceanic hot springs and the Jimo Ancient City. It features four distinctive sections to showcase its fascinating and participatory cultural and tourism-themed offerings. More than a hundred of sub-events will be held until the end of March the following year, enlivening Qingdao's winter tourism market.

Jimo district in Qingdao boasts stunning natural scenery. [Photo/WeChat account: qd12301]