Regions:
Laixi
Pingdu
Jiaozhou
Chengyang
Jimo
Shinan
Shibei
Licang
Laoshan
West Coast New Area
Regions>

Industrial integration unleashes cultural tourism potential

(chinadaily.com.cn) | 2023-11-24

Consumption rebounded this year, reviving cultural tourism in Qingdao's Shinan district. To tap into this, Shinan implemented policies to boost the sector. 

Leveraging its rich historic resources, Shinan district is dedicated to promoting the high-quality development of this industry. Shinan district has integrated its history into the cultivation of new business models and brand projects. Capitalizing on its strategic location by the sea, it has introduced ocean-themed study tours and a variety of marine tourism projects. It encourages travel agencies to prioritize quality and establish hubs that connect tourist attractions and tourists. 

Integrating digital technology into the cultural tourism industry, Shinan district has rolled out scenarios such as smart tourism, creating new consumption hotspots for young consumers. This initiative has introduced advanced information technology into tourism services. A smart cultural tourism platform is in place to drive industrial upgrading with science and technology, fostering the in-depth integration of culture and tourism. 

Regarding multi-industry integration and production, Shinan district emphasizes integrated development between tourism and other sectors. Its specific focuses are honeymoon vacations and elderly care services.

Looking ahead, Shinan district will remain committed to aligning with the prevailing trends and fusing culture and art into the cultural tourism industry. By doing so, it will infuse fresh vitality into the sustainable development of Qingdao's cultural tourism sector.