People visit the Qingdao International Quality Life Expo. [Photo/Guanhai News]

The Qingdao International Quality Life Expo took place in Shandong province from Sept 22 to 24, showcasing more than 10,000 products from 282 companies around the world.

Hosted by the Qingdao government, the expo aimed to promote the hospitality industries and quality products of Shandong. A list of 100 "Excellent Products of Qingdao" from 92 companies was announced at the expo.

According to Zhao Shengcun, vice-mayor of Qingdao, the city has given high priority to the quality control and branding development of enterprises in the city.

The expo, as the latest platform for industries and companies to communicate, is expected to further enhance the competitive strength and reputation of brands from Qingdao and the province.

Shandong is well known for its hospitality and high-quality products, said Ji Defa, general engineer of the Shandong Market Supervision Bureau.

The expo helps further enhance the competitive strength and reputation of brands from Qingdao and the province. [Photo/Guanhai News]

Qingdao has emphasized the development of high-quality products and services, and nurtured innovative products while winning greater recognition and support from the market, he added.

The expo also played an important role in facilitating exchanges between enterprises while enhancing public confidence in consumption. New consumption demands were discovered and new practices for green low-carbon development were recognized at the expo, Ji said.

Zhang Gang, chief engineer at the country's quality supervision authority, said at the expo that accelerating branding development is an important measure for the construction of a modern industrial system, and an inevitable requirement to meet people's growing needs for a better life, as well as an effective way to promote high-level opening up.