China's largest home appliance manufacturer, Haier Group, recently announced that its global revenue increased by 5.4 percent year-on-year, reaching 350.6 billion yuan ($51.75 billion) in 2022. Its global total profit stood at 25.2 billion yuan, up 3.7 percent.

Haier Group is headquartered in Qingdao, Shandong province. [Photo/Qingdao News]

Facing the complex and volatile international environment and multiple challenges from the COVID-19 pandemic, Haier has anchored the goal of becoming a world-class enterprise, bucking trends and maintaining growth, said Liang Haishan, vice-president of Haier.

According to Liang, Haier has been the world's top brand of large home appliances for 14 consecutive years, and as the world's only ecological brand of the internet of things, it has been listed in the BrandZ top 100 most valuable global brands for four consecutive years. Haier Smart Home, a subsidiary of Haier, has been included in the Fortune Global 500 list for five consecutive years.

Since its establishment 38 years ago, Haier has always rooted innovation in its genes and continued to focus on scientific and technological innovation, noted Liang.

Official data show that in 2022, the number of gold awards awarded to Haier in China increased to 11, and the company also received more than 16,000 overseas invention patents, all ranking first in the industry.