Tsingtao Brewery has launched a new packaging for its high-end beer product labeled "Hongyundangtou" (lucky strike) to celebrate the upcoming Chinese New Year, which according to the Chinese zodiac is the Year of the Ox.

The ox is a symbol of strength, belief and prosperity in Chinese tradition. The new packaging integrates traditional festive Chinese patterns and the image of the ox to enhance the joyous atmosphere.

A poster for the new packaging of Tsingtao's "Hongyundangtou" product [Photo provided to chinadaily.com.cn]

The new packaging is to celebrate the upcoming Chinese New Year. [Photo provided to chinadaily.com.cn]