Jiangsu Suning players celebrate the team's maiden Chinese Super League title with customized aluminum bottles of Tsingtao beer in Suzhou, East China's Jiangsu province, Nov 12, 2020. [Photo provided to chinadaily.com.cn]

Players of Jiangsu Suning celebrate with Tsingtao beer after the conclusion of the 2020 Chinese Football Association Super League season in Suzhou, Jiangsu province on Nov 12. Tsingtao Brewery Co Ltd, China's major brewery and producer of Tsingtao Beer, has launched tailor-made products for the game. [Photo provided to chinadaily.com.cn]

A photo shows tailor-made Tsingtao Beer products for the Chinese Football Association Super League. [Photo provided to chinadaily.com.cn]

Tsingtao Brewery promotes innovative marketing by launching customized and fashionable products. [Photo provided to chinadaily.com.cn]

Football fans enjoy Tsingtao beer at the Tsingtao 1903 bar, a community pub launched by Tsingtao Beer to reenergize the brand and create a more youthful and fashionable place to drink and have fun. [Photo provided to chinadaily.com.cn]