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Community pubs reenergize century-old beer brand

(chinadaily.com.cn) | 2020-06-05

Two new Tsingtao 1903 bars have opened in the port city of Qingdao, the birthplace of the century-old and world-renowned Tsingtao brewery.

Tsingtao 1903 bars lie at the center of a community pub plan put together by Tsingtao Beer, that are designed to reenergize the brand and create a more youthful, fashionable and eco-friendly place to drink and have fun.

The pub chain has opened a number of new sites in Shanghai, Xi'an, Suzhou, Jinan and other cities.

According to Tsingtao Beer, the pub chain has signed up more than 100 sites nationwide, covering 52 cities.

The company plans to reach more cities and provide a new type of experience of beer culture.

In addition to various Tsingtao beer products, people can also enjoy a variety of cuisines, concerts and art shows at the bar.

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The interior decoration of a Tsingtao 1903 bar in Qingdao [Photo provided to chinadaily.com.cn]

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The Tsingtao 1903 Lab in Qingdao [Photo provided to chinadaily.com.cn]

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People can buy various Tsingtao beer products at the bar. [Photo provided to chinadaily.com.cn]

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Customers can enjoy draft beer at the bar. [Photo provided to chinadaily.com.cn]

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A variety of cuisines are served at the bar. [Photo provided to chinadaily.com.cn]