Hisense, a Chinese multinational appliance and electronics manufacturer, released three new laser TV products during its CES 2020 media event on Jan 6 in Las Vegas.

The Consumer Electronics Show (CES) is one of the world's largest and most influential technology expos.

The show is running from Jan 7 to 10, and more than 4,500 exhibitors from around 160 countries are participating, with around 20,000 transformative new tech products on display and hundreds of companies showcasing their latest innovations.

Lin Lan , executive vice-president of Hisense Group, gives a presentation during the company's CES 2020 media event on Jan 6 in Las Vegas. [Photo provided to chinadaily.com.cn]

Hisense's latest laser TV products, namely the 75-inch Trichrome Laser TV, the Sonic Screen Laser TV, and the Self-Rising Screen Laser TV, were released during the media event.

Liu Xianrong, chief scientist of Hisense Laser Display, presented the new TVs at the event, explaining their new technology and improved user experience.

The Self-Rising Screen Laser TV was a hit, according to the company. The TV provides a rolling screen that better fits within a household environment.

The Self-Rising Screen Laser TV products recently released by Hisense. [Photo provided to chinadaily.com.cn]

Lin Lan, executive vice-president of Hisense Group, said that the company has set a global sales goal of 40 million units, and hopes to rank within the top two consumer electronics companies.

Hisense reported global sales of over 20 million televisions in 2019, continuing to top the Chinese market.

Hisense TV sets accounted for over 20 percent of the Chinese TV market and also topped the South African and Australian markets, according to Lin.