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5G equipment highlighted at Qingdao film and television expo

(chinadaily.com.cn) | 2019-08-27

An awe-inspiring display of 5G equipment attracted hordes of visitors to experience modern motion picture techniques at a special exhibition area during the 2019 Qingdao International Film and Television Expo.

"Wearing our 5G devices, spectators can smell the movie in corresponding scenes and enjoy a more immersive and empathetic experience while watching the film," said Li Yongbiao, a staff member from a Qingdao-based high-tech enterprise.

In June last year, Li's company launched a brand new high-tech device allowing audiences to smell scenes in movies.

With the help of the device, audiences can smell the tantalizing scent of Marguerite cakes while watching the Grand Budapest Hotel, or the fragrance and sweetness of My Blueberry Nights.

In the expo's immersive virtual experience space, visitors can travel through time.

The cube-shaped experience area, created by Shandong Goldon Digital Creative Co,  uses five LED screens while visitors stand on a transparent glass 50 cm above the ground to create the illusion of being suspended in space. 

Through various scenarios such as time travel, coordinated with audio rendering technology and a multi-channel sound system, the experience space provides visitors with a highly immersive and life-like interactive experience.

The film and television expo, held from Aug 26 to 29 in Qingdao West Coast New Area, is designed as a platform for the exchange of film and television technology, creativity and production. It will help to accelerate the integrated development of the film, television, culture, and tourism industries in the city.

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Visitors watch the "scent" movies during the 2019 Qingdao International Film and Television Expo. [Photo/iqilu.com]

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An exhibitor demonstrates the motion capture technique during the 2019 Qingdao International Film and Television Expo. [Photo/Xinhua]

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Visitors learn about various types of equipment at the 2019 Qingdao International Film and Television Expo. [Photo/Xinhua]

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Visitors learn about technology giant Huawei's 5G new media equipment during the 2019 Qingdao International Film and Television Expo. [Photo provided to chinadaily.com.cn]