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2019 AFC Champions League viewing party dazzles football fans in Shanghai

(chinadaily.com.cn) | 2019-07-01

A Tsingtao Beer viewing party of  the 2019 AFC Champions League wrapped up in Shanghai on June 26 with football fans cheering as Shanghai SIPG reached the AFC Champions League quarterfinals.

At Gala Avenue, a landmark of Shanghai's Lujiazui area, the Tsingtao Beer viewing party for the 2019 AFC Champions League gathered 400 football fans to cheer for the Shanghai SIPG Football Club. Shanghai SIPG sealed a quarter-final berth by beating South Korea's Jeonbuk Hyundai Motors Football Club with a 5-3 penalty shootout win.

From April to May when the AFC Champions League group stage was played, Tsingtao Beer organized viewing parties in Jinan, Beijing, Guangzhou, and Shanghai, bringing football fans an audio-visual feast celebrating the sport.

Apart from a mini show, each party featured performances from football babies, live bands and DJs, which pushed each party to an exciting climax.

In addition, Tsingtao Beer brought the studio of PP Sports, China's leader in digital sports media, to the party, inviting famous football commentators such as Liu Huan, He Yu, Lou Yichen, and Liu Yue to analyze  the football players, coaches, and lineup live. 

"I used to listen to the commentaries on TV or computer. The party offers me a chance to get close to the football commentators and it will be the most memorable moment for me," said one of the football fans.

Every attendee was also provided with a memorial special edition Tsingtao Beer can engraved with Tsingtao Beer AFC Champions League, unlimited drinks of Tsingtao Beer, a football jersey, as well as color painting services. The party also invited multiple football players and famous retired soccer stars to comment on the match, as well as take photos with the fans, adding more excitement to the festive atmosphere.

With a focus on providing an interactive football-viewing experience that integrates watching the game with live entertainment, Tsingtao Beer aims to offer a high-quality and unique social experience, promoting the sports spirit and helping football fans experience a different type of football-viewing fun.

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A Tsingtao Beer viewing party of  the 2019 AFC Champions League wraps up in Shanghai on June 26. [Photo provided to chinadaily.com.cn]

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Football fans cheer as Shanghai SIPG reached the AFC Champions League quarterfinals. [Photo provided to chinadaily.com.cn]

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The Tsingtao beer mobile bar at the viewing party of  the 2019 AFC Champions League in Shanghai. [Photo provided to chinadaily.com.cn]