Shanghai SIPG celebrates CSL championship with Tsingtao Beer
The coaches and players of Shanghai SIPG raised Tsingtao Beer glasses to celebrate the clinching of their first Chinese Super League (CSL) title after a 2-1 home win over Beijing Renhe on Nov 7.
As a result of the win, Shanghai SIPG became the seventh champion team in the history of the CSL, writing a new chapter in the club's history.
After the game, the newly-crowned CSL champions stood in the center of the podium and enjoyed the adulation of tens of thousands of spectators. Tsingtao Beer cheerleaders appeared with giant championship beer glasses, creating a jubilant atmosphere.
Amidst the cheers of fans at the scene, Shanghai SIPG head coach Vitor Pereira moved to pick up a beer glass and celebrate with the players.
To mark the victorious occasion, the Portuguese coach poured Tsingtao Beer on his head to savor the joy of winning the championship, which attracted the enthusiastic applause of the people around him.
The team's players soon followed suit, as did a firework display, much to the delight of the Shanghai SIPG supporters.
Inspired from "beer bath" tradition of the Bundesliga, Tsingtao Brewery decided to introduce the celebration to the CSL as a way for the coaching staff and players of the victorious team to savor winning the championship.
Since signing a partnership deal with the CSL in 2017, Tsingtao Brewery has launched a series of "super experience" soccer events with years of accumulation in sports marketing.
Hot CSL baby, the limited edition of beer cans for the club, a club exploration experience day and an assortment of other activities have been warmly received by fans.
This season's Super League is about to come to an end, but the ties and related activities between Tsingtao Brewery and soccer are expected to continue expanding next season.
The coaches and players of Shanghai SIPG raise Tsingtao Beer glasses to celebrate the clinching of their first Chinese Super League (CSL) title after a 2-1 home win over Beijing Renhe on Nov 7. [Photo provided to chinadaily.com.cn]
Cheerleaders prepare glasses of Tsingtao Beer to celebrate the championship of Shanghai SIPG on Nov 7. [Photo provided to chinadaily.com.cn]
Coaches and players of Shanghai SIPG pour Tsingtao Beer on head to savor the joy of winning the championship on Nov 7. [Photo provided to chinadaily.com.cn]