Cooling stations enhance Qingdao beer festival experience

Midea wows attendees with a giant, themed outdoor cabin creatively designed to look like a "big air conditioner". [Photo/WeChat account: qdxihaianfabu]

Amid the soaring summer temperatures, the 36th Qingdao International Beer Festival held at Golden Beach Beer City continues to draw massive crowds. To combat the heat, major appliance brands Midea and Hisense have established dedicated cooling stations across the Qingdao West Coast New Area venue, offering refreshing respites and interactive attractions for visitors.

Midea has set up two themed cooling stations featuring a giant, eye-catching outdoor air conditioner structure integrated with a popular panda IP. Providing a comfortable 20-degree Celsius resting space, these free zones immerse visitors in instant relief. The site also hosts a "1,000-beer-can wall" challenge, where temperature-sensitive stickers shift color under strong currents of cool air to reveal the two Chinese characters that spell out Qingdao.

Teaming up with ZXMOTO motorcycles, another Midea station showcases a track-themed design alongside the brand's latest product lineups and exclusive shopping discounts.

Meanwhile, Hisense has launched a fresh-air cooling station at the venue, merging high-quality airflow with the festival's vibrant atmosphere. Displaying advanced air conditioner products and magnetic levitation air conditioners, the station invites guests to participate in fun games for prizes including gold bars and custom merchandise.

Furthermore, Hisense has rolled out specialized shuttle buses featuring mobile air-conditioning experiences, connecting the Tianmushan Road subway station directly to the festival grounds for a seamless, refreshing journey.