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Shinan's goal for national historical area preservation model

chinadaily.com.cn| Updated: July 28, 2022

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People flock to Zhongshan Road in Qingdao's Shinan district during the ongoing Shangjieli Beer Festival. [Photo/Guanhai News]

The first Shangjieli Beer Festival in Qingdao's Shinan district is burgeoning with a variety of activities held across the region, presenting visitors with an iconic Qingdao-style historical block that boasts economic vitality and a friendly living environment.

Shangjieli refers to the old downtown area of Shinan district, which spans along Zhongshan Road as a central axis.

This year, the Qingdao city government issued a three-year action plan that highlights the protection and renovation of the city's historical areas.

Local authorities have built new facilities in the area, renovated old buildings and introduced many new business formats to vitalize the area's development.

Since the beginning of this year, 58 new brand stores and projects have started operating in the Shangjieli area and have become a hit among locals and tourists.

Among them is Red House Musician, a piano-themed hotel that has been converted from a "red house" that was built on Guangxi Road in 1905.

The hotel offers accommodations, Western food and high-end piano performances.

According to the hotel's manager, Xu Zhengxiong, the hotel has seen a surge in customers and revenue over the past few days.

"The increasing popularity has given confidence to people who want to start businesses and have a passion for historical blocks like me," Xu said.

The renovation project is also satisfying for many local residents, as old buildings have taken on a new look and the infrastructure has improved.

"Recently, my old neighbors and I often stroll around to see the new changes on Zhongshan Road and recall the past times.  We've never thought that our shabby courtyards would become so beautiful," said Wang Wenji, a 64-year-old resident.

"Shinan aims to become a national model of historical area preservation," said Wang Feng, the district's Party secretary.

Wang explained that the local authorities plan to reopen five vacant office buildings, upgrade five time-honored stores and build four parking lots to attract more businesses to set up operations in the area and further develop Zhongshan Road.