West Coast New Area

Kraft Heinz eyes regional markets for condiments, sauces

By WANG ZHUOQIONG | ( | 2021-10-18


FILE PHOTO: A Heinz Ketchup bottle sits between a box of Kraft macaroni and cheese and a bottle of Kraft Original Barbecue Sauce on a grocery store shelf in New York March 25, 2015.[Photo/Agencies]

Kraft Heinz Co, a food and beverage giant from the United States, has plans to continue to bank on the consumption sector in China by penetrating regional markets of condiments and sauce products.

Miguel Patricio, global CEO of Kraft Heinz in an online conversation, said as one of the earliest foreign-invested enterprises in China, Kraft Heinz has been considered the Chinese market vital to its global strategy and a strong engine for growth. Having worked and lived in Shanghai for five years, Patricio said the company's business has been steadfast and have strong faith in the development in the country.

The company's factory in Qingdao, Shandong province, has an investment of more than 370 million yuan, producing 67,000 tons of Heinz tomato sauce and 11,000 tons of infant food each year. Despite the COVID-19 pandemic, the Qingdao plant has further expanded its production capacity to meet the rising demands from local consumers in Western meals and integrated flavored meals. Kraft Heinz is one of a few companies in food and beverage both setting foot in Western- and Chinese-style sauces and condiments.


Miguel Patricio, global CEO of Kraft Heinz [Photo provided to]

The CEO has also prioritized the rising awareness of green and sustainable products among Chinese consumers, a signal of upgraded food consumption.

Since 2017, Kraft and Heinz has laid out its global energy optimization strategy. In China, three of its seven plants have been fitted with solar panel power systems, offering about 2.6 million kilowatts of clean power every year. It is expected to reduce an accumulated of 40,000 tons of carbon dioxide emissions in the next two decades.