European home appliance maker promotes brand in Qingdao
Gorenje, a major European home appliance manufacturer with a history spanning 70 years, recently held a media workshop in the eastern coastal city of Qingdao to promote its products.
Based in Velenje, Slovenia, the company has a four percent market share in Europe and is one of the continent's largest manufacturers of home appliances. Its renowned brands include Gorenje, Mora, Atag, Pelgrim, Etna, Körting and Sidex.
A series of its classic products which highlighted aesthetics and individuality were promoted at the workshop.
"Gorenje always keeps abreast of the needs of young people and offers modern artistic products that allow them to showcase their sense of fashion and aspirations for a better life," said Zhu Laihua, a brand manager from the company.
Zhu Laihua, brand manager from Gorenje, introduces its products at the media workshop held on June 22 in Qingdao. [Photo provided to chinadaily.com.cn]
Classic home appliances produced by Gorenje are promoted at the media workshop. [Photo provided to chinadaily.com.cn]
A model presents home appliances of Gorenje Group. [Photo provided to chinadaily.com.cn]
Gorenje by Starck [Photo provided to chinadaily.com.cn]