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Shibei district boosts e-commerce development

(chinadaily.com.cn) | 2020-06-19

As part of its efforts to boost the retail sector, Qingdao launched its first livestreaming e-commerce center in Shibei district on June 18, coinciding with the "618" online shopping carnival that was introduced by several Chinese e-commerce giants.

The center, currently in its first phase of development, can host 53 simultaneous broadcasts, with presenters selling more than 300 products covering food, wine, clothing, beauty makeup, electrical appliances, cross-border commodities and maternity and childcare products.

The center is aimed at introducing more multi-channel network (MCN) institutions, opening online sales channels for offline businesses, providing livestreaming e-commerce enterprises with all-round services such as policy guidance, talent training and resource docking, and offering "digital transformation" solutions for more enterprises.

Shibei district will launch more measures and policies to promote online finance, e-commerce, online consumption and other new consumer markets, local officials said.

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Presenters sell clothes during a livestream at the center in Shibei district, Qingdao on June 18. [Photo/dailyqd.com]

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Presenters sell special local products during a livestream at the center in Shibei district, Qingdao. [Photo/dailyqd.com]

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A presenter promotes a buffet via livestreaming. [Photo/dailyqd.com]