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Tsingtao Beer celebrates Chinese New Year at Forbidden City

(chinadaily.com.cn) | 2019-01-31

The time-honored Tsingtao Brewery, a leading Chinese beer producer based in eastern coastal city of Qingdao, is taking part in a Chinese Lunar New Year fair at the Forbidden City, offering a dazzling display of its beer products to visitors.

The fair, jointly hosted by the Shandong Provincial Department of Commerce and the Palace Museum, features around 150 time-honored brands from 10 provinces and cities, covering traditional goods for use during the Spring Festival, cultural supplies, featured handicrafts and intangible cultural heritage items.

The Tsingtao Beer booth, offering some of its most classical times with special festive packages, has attracted hordes of visitors.

"Tsingtao Beer is a world-famous brand. Its special treats for the Spring Festival are extremely enticingly designed and I cannot wait to share them with my families and friends at home," said Christina, a visitor from Russia.

The so-called time-honored brands, or "laozihao" in Chinese, refer to companies that sell products with famous names and long histories.

The State Administration of Market Regulation and the China Council for Brand Development jointly released a list of 100 most valuable Chinese brands of 2018. Their total value was estimated at over 5 trillion yuan (about $746 billion). Only one "laozihao", Tsingtao Brewery, dating back to 1903, figured among the 100, at the 41st place in the list. The 116-year-old brand's valuation is an estimated to be 42.4 billion yuan.

The Palace Museum in Beijing, which is also known as the Forbidden City, was China's imperial palace from 1420 to 1911. It is the world's largest surviving palatial complex with abundant collection of cultural relics and brilliant architecture.

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Tsingtao Beer products are seen at the Chinese Lunar New Year fair held in the Forbidden City to welcome the upcoming Spring Festival. [Photo provided to chinadaily.com.cn]

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Foreign visitors purchase Tsingtao Beer products at the Chinese Lunar New Year fair held in the Forbidden City to welcome the upcoming Spring Festival. [Photo provided to chinadaily.com.cn]

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A visitor is seen holding a bottle of Tsingtao Beer in special festive package at the Palace Museum. [Photo/iqilu.com] 

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